College towns are a breed apart, and they can present unique investment opportunities when some key factors are aligned. In some of these markets, rental yields can be as high as 14%, so they’re a smart choice for investors. The demographics in a college town help create this favorable environment for rental property. There are several major advantages to owning rental property in college towns: Large Tenant Pool: College towns have a large population of renters, with new ones coming in every semester.... read more

We recently covered some tips for utilizing social media as a CRE agent and one of those tips was to have a focused message. While it may be easy to come up with your message, it may be difficult to figure out how to consistently convey that message without repeatedly posting the same thing. One way is through deliberate and thought-out content marketing. Content marketing is much more than just a social media post, it’s an additional way to expand your reach. Creating your own content may seem daunting bu... read more

Retail sentiment is shifting in a big way. Many analysts point to the decline of nearly 10% in brick-and-mortar retail since last year as a signal that retail sentiment is down. However, the numbers say consumers are spending and optimistic, while industrial took the place of core assets as the second highest producing markets over the last year. Retail sentiment is shifting; here are 3 things you need to know. #1: Brick-and-Mortar Retail Sentiment is Shifting Offline That is, as brick-and-mortar stores a... read more

For the first time since 2015, pre-leasing levels for student housing didn’t keep pace, dropping 30 points says Axiometrics. Is this a signal that demand for student housing is seeing the first slow down in years? Demand Slowing in a Dozen States Despite several university housing managers trying to get a jump start on pre-leasing this year, Axiometrics’ survey reported that the initial momentum which began last year started to slow in the spring. By late spring, early summer, pre-leasing was only... read more

Last year, core assets were ranked second highest among investors. This year, secondary metros took that spot. Some argue that the cap rates for core assets and investors looking for assets that produce higher yields are the reason why secondary markets are looking so much more attractive to investors this year. But if you look closely, there are 4 macro reasons why investors are shifting monies and setting their sights on secondary metros. #1: Tech Jobs For several years, there has been an emphasis on increa... read more